Why to study Baudrillard?

The sexuality, during much time, consisted as something of the private sphere them individuals and occurred, among others reasons, face to the sexual repression. However, in last the 30 years, the society has become the sexuality as something of public sphere, bringing it it baila, over all in the medias of mass. The sexualização comes assuming the characterization of the man of the present time as a set free man, whose body is exemplary form of its identity. The body assumes role detached in the last times, where if it observes a narcísica dither and it becomes mark of the ideologies of the sexuality. Thus, in the medias of mass, we have the invasion of announcements of search of partners, feminine and masculine nakeds vendendo products and increasing the number of sections of periodic with sexual advice, columns gays and proliferation of ponographic magazines, etc. It is joined this a televising production that appeals the sex, the erótico and to the ponographic one as form of decoy of a public.

The problematização of these two categories - seduction and sexuality - passes for a baudrillardiana idiosyncrasy in that the negation of the Psychoanalysis says respect and, at the same time, contraditoriamente, is endorsed in this for its argumentativa task. Considering that we dislocate ourselves in the direction of an unconscious and libidinal economy where the existing space it is for the total naturalization of a desire directed toward the destinations of the pulsão, Baudrillard it underlines, "it has a sex and necessary to find the best use it, you have a body and is necessary to know to enjoy it, you have a libido and necessary to know to spend it."

The subversora seduction of the direction and the masked sexuality for the mercantile question ascend to one another category of sexual model marked by the express violence particularly in the advertising as in the medias of mass in general. To the measure that the sexuality is treated as something constituent subject it when this is only its mask, has a correspondence there to what the communication also chooses as predicativo of the identity of the citizen. This sexual model, this clothes, this skin, this appearance does not pass of simulation. Such correspondence is, of the baudrillardiano point of view, simulacro.

Baudrillard, in this way, does not occult its nietzschiana influence, what the apóia for the order of simulacro, the illusion, the emptiness, the sexuality and the questioning of the Real. Finally, it is necessary to elencar the antropológica philosophy in the thought of Battaille, also nietzschiano, will go to perpassar the thought of Baudrillard since the conception of the will of representation of the man - symbolic, to the erótico and its entailings to the body and this in its economic power.